Authentic cultures

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We still talk a lot about ‘authentic’ cultures, but if by ‘authentic’ we mean something that developed independently, and that consists of ancient local traditions free of external influences, then there are no authentic cultures left on earth. Over the last few centuries, all cultures were changed almost beyond recognition by a flood of global influences.

From the Book Sapiens: A Brief History of Humankind, Harper Collins, 2015, ISBN 0062316095